As sales representative for Analog Devices Inc., armed with technical solution skills in the digital signal processing sphere, we have expanded from the sale of analog IC devices with a focus on the industrial sector to that of flat-panel televisions and mobile devices in the consumer sector. In the current full-scale global arena "local production for local consumption" is now the keyword in each industry, so our clients' consumer sector enterprises have entered an era of mega-competition.

Under this severe situation we had best go back to basics and enhance the industrial field where we can make the best use of our historical competitive superiority. In particular, this core market (industrial, measurement, and technical equipment manufacturing) which Analog Devices Inc. focuses on, is a continuously growing market where our domestic customers maintain a competitive edge. We provide the solutions which meet the needs of industry in that core market, and with Analog Devices Inc., we can stabilize our operating base.

On the other hand, together with full-scale globalization for each industry we must focus on our business and select the functions that are expected from our specialized technical trading company in the face of big changes. We need to provide new commodity materials in pace with accelerated technological innovation, provide professional technical support, organise a supply network consistent with a globalizing industry, hold appropriate stock to facilitate a quick response, and provide total support for the outsourcing needs of our customers. Thus, a specialized technical trading company is required to handle these systems. Under the current business environment, first we need to enhance the core market (which will make a significant contribution), and will orient us toward steady growth and stabilize our management base. On that basis, we will take the challenge of new fields, work out an overseas network, and create a specialized technical trading company that is appropriate to the needs of a new age.

We appreciate your continued support and encouragement.

June 2011